{"id":137,"date":"2024-10-19T21:16:09","date_gmt":"2024-10-19T21:16:09","guid":{"rendered":"https:\/\/barks.com.tr\/?p=137"},"modified":"2024-10-19T21:19:22","modified_gmt":"2024-10-19T21:19:22","slug":"3","status":"publish","type":"post","link":"https:\/\/barks.com.tr\/?p=137","title":{"rendered":"D\u0130J\u0130TAL MEDYA KANALLARININ KULLANIMI"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\">Web teknolojilerindeki h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm ve geli\u015fimi dijital medya kanallar\u0131n\u0131; \u00fcr\u00fcn ve hizmetlerin t\u00fcketicilere ula\u015ft\u0131r\u0131lmas\u0131nda b\u00fcy\u00fck yol kat ettirmi\u015ftir. Bug\u00fcn dijital medya, geleneksel medyaya benzer bir i\u015flev g\u00f6rmekle beraber h\u0131z ve kolayl\u0131k a\u00e7\u0131s\u0131ndan daha avantajl\u0131 duruma ge\u00e7mi\u015ftir.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">T\u00fcm dijital medya kanallar\u0131n\u0131n pazarlama hedefinde kendine \u00f6zel bir rol\u00fc vard\u0131r. Bu nedenle hedef kitlenin dijital kanallar\u0131n her biri ile olan ili\u015fkisi do\u011fru analiz edilmelidir. Birden \u00e7ok dijital kanal kullan\u0131m\u0131 durumunda kanallar aras\u0131nda uyum g\u00f6zetilmeli ve kanallar birbirini tamamlayacak \u015fekilde kurgulanmal\u0131d\u0131r. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Arama Motoru Pazarlamas\u0131:<\/strong><br>T\u00fcketicilerin almak istedikleri bir \u00fcr\u00fcn veya hizmetin anahtar kelimelerini arama motoruna yazd\u0131klar\u0131nda \u00e7\u0131kan listenin ba\u015f\u0131nda yer alabilmek i\u00e7in arama motoruna bir reklam \u00fccreti \u00f6denmesidir. Arama motoru bu reklam sat\u0131n almay\u0131 \u201ct\u0131klama ba\u015f\u0131 \u00f6deme\u201d olarak tan\u0131mlar. Bu t\u00fcr reklam verilmesi durumunda t\u0131kland\u0131\u011f\u0131nda eri\u015fim problemi ya\u015fanmadan hedef kitleye cazip gelebilecek bir sayfa olu\u015fturmak reklam veren i\u00e7in en \u00e7ok dikkat etmesi gereken durumdur.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Arama Motoru Optimizasyonu:<\/strong><br>Burada ilk maddeden farkl\u0131 olarak arama motoruna \u00fccret \u00f6demeden web sayfas\u0131n\u0131 i\u015flevsel olarak g\u00f6r\u00fcn\u00fcr k\u0131labilecek optimizasyonlar\u0131 ger\u00e7ekle\u015ftirerek aramalar sonucunda organik olarak \u00fcstlerde yer almak i\u00e7in ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmalard\u0131r. Arama motoru optimizasyonuna g\u00f6re d\u00fczenlenmi\u015f bir web sayfas\u0131 ziyaret\u00e7i trafi\u011fini de art\u0131raca\u011f\u0131 i\u00e7in uzun vadede \u00fcst s\u0131ralarda yer bulma \u015fans\u0131n\u0131 art\u0131rm\u0131\u015f olacakt\u0131r. Bu her iki maddenin de amac\u0131 ayn\u0131 fakat bu amaca ula\u015fmak i\u00e7in izledikleri yol farkl\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Sosyal Medya Pazarlamas\u0131: <\/strong><br>G\u00fcn\u00fcm\u00fczde \u00e7ok yo\u011fun olarak kullan\u0131lan sosyal medya platformlar\u0131 \u00fczerinden yap\u0131lan t\u00fcm pazarlama stratejileri, taktikleri ve uygulamalar\u0131 \u2018Sosyal Medya Pazarlamas\u0131\u2019 alt\u0131nda toplanabilir. Sosyal medya pazarlamas\u0131, pazarlama hedeflerine ula\u015fmak i\u00e7in metin, foto\u011fraf, video gibi \u00e7ok \u00e7e\u015fitli y\u00f6ntemler kullanarak i\u00e7erik olu\u015fturur, bu i\u00e7erikleri payla\u015f\u0131r ve hedef kitlesi ile kar\u015f\u0131l\u0131kl\u0131 etkile\u015fime girer. Etkile\u015fimi en y\u00fcksek pazarlama kanallar\u0131ndan biridir. Bir markan\u0131n sosyal medya \u00fczerinden hedef kitlesi ile etkile\u015fim odakl\u0131 ileti\u015fim kampanyas\u0131 yapmas\u0131, marka bilinirlili\u011fi, eri\u015fimi, m\u00fc\u015fteri sadakati ve sat\u0131n alma a\u015famalar\u0131nda ba\u015far\u0131 sa\u011flar. Ancak \u00e7ok fazla sosyal medya platformu olmas\u0131 nedeniyle her bir platform i\u00e7in kampanyan\u0131n o platforma uygun olarak \u00f6zelle\u015ftirilmesi gerekmektedir.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>G\u00f6r\u00fcnt\u00fc Reklamc\u0131l\u0131\u011f\u0131 (Banner Reklamc\u0131l\u0131\u011f\u0131): <\/strong><br>Dijital reklamlar aras\u0131nda ilk kullan\u0131lmaya ba\u015flan\u0131lan uygulamalardan bir tanesidir. Bunlar Web sitelerinde g\u00f6r\u00fcnt\u00fclenen banner reklamlar\u0131d\u0131r. Bu bannerler arac\u0131l\u0131\u011f\u0131yla ba\u015fka bir web sayfas\u0131na y\u00f6nlendirme sa\u011flan\u0131r. Mesajlar\u0131n kullan\u0131c\u0131 dostu olmas\u0131, dikkat \u00e7ekici haz\u0131rlanmas\u0131 ve do\u011fru konumlanmas\u0131yla geni\u015f kitlelere ula\u015f\u0131labilir.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>E-Posta Pazarlama: <\/strong><br>E-posta pazarlama, \u00f6zellikle mevcut m\u00fc\u015fterilerle ili\u015fkiyi s\u00fcrd\u00fcrmek i\u00e7in olduk\u00e7a etkilidir. E-posta pazarlamas\u0131nda markalar, kullan\u0131m izni ald\u0131\u011f\u0131 e-mail listelerine, \u00fcr\u00fcn ve hizmetleri hakk\u0131nda farkl\u0131 d\u00fczeyde detay i\u00e7eren bilgiyi yarat\u0131c\u0131 tasar\u0131mlarla g\u00f6nderebilmektedir. Kampanyalar, promosyonlar, yeni \u00fcr\u00fcn duyurular\u0131 veya i\u00e7erik b\u00fcltenleriyle kitle aktif tutulabilir.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Mobil Pazarlama: <\/strong><br>T\u00fcm d\u00fcnyada oldu\u011fu gibi \u00dclkemizde de mobil kullan\u0131m y\u0131llar i\u00e7inde artm\u0131\u015f ve internet kullan\u0131c\u0131lar\u0131n\u0131n %97\u2019sinde ak\u0131ll\u0131 telefon, %44\u2019\u00fcnde ise tablet kullan\u0131r olmu\u015ftur. Bununla birlikte mobil cihazlarla ge\u00e7irilen s\u00fcre ortalama 4 saati a\u015fm\u0131\u015ft\u0131r. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Yukar\u0131da bahsetti\u011fimiz kanallar mobil ortamda yo\u011fun \u015fekilde kullan\u0131l\u0131rken; SMS ve MMS g\u00f6nderimi ile ba\u015flayan mobil reklamc\u0131l\u0131k bug\u00fcn olduk\u00e7a geli\u015fmi\u015f ve daha \u00e7ok uygulama i\u00e7i reklamc\u0131l\u0131k modellerine d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Mobil pazarlama k\u0131saca, cep telefonu, tablet ya da ta\u015f\u0131nabilir herhangi bir elektronik cihaz ekran\u0131 \u00fczerinden yap\u0131lan t\u00fcm pazarlama faaliyetleri olarak tan\u0131mlanabilir. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Yaz\u0131m\u0131zda yo\u011fun kullan\u0131lan dijital pazarlama ve medya kanallar\u0131n\u0131 payla\u015ft\u0131k. Bu ana ba\u015fl\u0131klar\u0131n d\u0131\u015f\u0131nda da g\u00fcn ge\u00e7tik\u00e7e artan \u00e7ok \u00e7e\u015fitli mecralar bulunmaktad\u0131r. Bu mecralarda kendi dinamikleri \u00e7er\u00e7evesinde, hedef kitlenin kullan\u0131m\u0131 g\u00f6z \u00f6n\u00fcnde bulundurularak mecraya uygun stratejilerle maksimum verim elde edilebilinir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web teknolojilerindeki h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm ve geli\u015fimi dijital medya kanallar\u0131n\u0131; \u00fcr\u00fcn ve hizmetlerin t\u00fcketicilere ula\u015ft\u0131r\u0131lmas\u0131nda b\u00fcy\u00fck yol kat ettirmi\u015ftir. Bug\u00fcn dijital medya, geleneksel medyaya benzer bir i\u015flev g\u00f6rmekle beraber h\u0131z ve kolayl\u0131k a\u00e7\u0131s\u0131ndan daha avantajl\u0131 duruma ge\u00e7mi\u015ftir. T\u00fcm dijital medya kanallar\u0131n\u0131n pazarlama hedefinde kendine \u00f6zel bir rol\u00fc vard\u0131r. Bu nedenle hedef kitlenin dijital kanallar\u0131n her biri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/barks.com.tr\/wp-content\/uploads\/2023\/12\/web40.jpeg","_links":{"self":[{"href":"https:\/\/barks.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barks.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barks.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barks.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barks.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137"}],"version-history":[{"count":15,"href":"https:\/\/barks.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":302,"href":"https:\/\/barks.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/137\/revisions\/302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barks.com.tr\/index.php?rest_route=\/wp\/v2\/media\/291"}],"wp:attachment":[{"href":"https:\/\/barks.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barks.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barks.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}